Tom O’Keefe
Matt Reinhard
and Nick Paul

One word Nick uses to describe Tom:  Relentless.

Always willing to roll up his sleeves and get the job done - and inspire others to do the same – Tom’s relentless attention has helped produce some game-changing results. Highlights include “Think Outside The Bun” and “Live Más” for Taco Bell, Amazon.com’s “Singing Sweatermen”, and the innovative “TiVo-busting” hidden message campaigns for KFC.  Prior to forming O’Keefe Reinhard & Paul, Tom served as North American Creative Director for DraftFCB, overseeing development on such celebrated campaigns as Dockers’ “Wear The Pants”, Electronic Arts’ “Your Mom Hates Dead Space” and Oreo’s 100th Year celebration. Tom’s received almost every creative accolade in the industry and is a frequent guest speaker and judge at festivals and schools around the globe, including Cannes, Clios, Effies, Wave and Infopresse. “Practice the High Art of Selling” is the principle that has defined Tom’s career, with equal emphasis on both “Art” and “Sell”.

One word Tom uses to describe Matt:  Funny.

Matt will always manage to keep a sense of humor, even while delivering some serious results. His unique style has graced almost every experience channel, including campaign development, digital innovation, design and brand identity. Early highlights include “The Singing Sweatermen” for Amazon.com and “Think Outside The Bun” for Taco Bell. Before co-founding O’Keefe Reinhard and Paul, Matt served as internal creative director at Amazon.com, launching the Kindle Fire and Silk Browser. Millions of online views have been credited to Matt’s creative direction, including the popular musical “Oh No, You Didn’t!” for Electronic Arts’ Mercenaries 2 and “The Majestic Plastic Bag” which helped overturn municipal policy in the State of California. Matt’s work has been recognized by AIGA, Clio, Cannes Lion, The Effies, Huffington Post, TechCrunch and the Sundance Film Festival. His philosophy is summed up by the agency’s guiding principle: Have Soul. Oh, and don’t take yourself too seriously.

One word Matt uses to describe Nick:  Connected.

“Put the ‘Agent’ in Advertising Agency” is an O’Keefe Reinhard and Paul principle that Nick embodies every day. With deep connections in three major areas of marketing - client, agency and media provider – he understands and represents multiple perspectives as very few can. Most recently, Nick served as Chief Global Growth officer for DraftFCB, where his team led the agency’s most successful streak of new business, establishing partnerships with dozens of Fortune 1000 companies across multiple categories - resulting in acquisitions of over $100 million in less than five years. In his client years, Nick brought Ray-Ban’s Wayfarer brand together with Hollywood, creating the successful “Men In Black” franchise partnership that continues today. Nick is also a firm believer in staying connected to the community and currently serves on the 4A’s New Business Committee, 1871, and is a member of the Jimmy V Cancer Foundation Chicago Board of Directors.