One word Nick uses to describe Tom: Relentless.
Always willing to roll up his sleeves and get the job done – and inspire others to do the same – Tom’s relentless attention has helped produce some game-changing results. Highlights include “Think Outside The Bun” and “Live Más” for Taco Bell, Amazon.com’s “Singing Sweatermen”, and the innovative “TiVo-busting” hidden message campaigns for KFC. Prior to forming O’Keefe Reinhard & Paul, Tom served as North American Creative Director for DraftFCB, overseeing development on such celebrated campaigns as Dockers’ “Wear The Pants”, Electronic Arts’ “Your Mom Hates Dead Space” and Oreo’s 100th Year celebration. Tom’s received almost every creative accolade in the industry and is a frequent guest speaker and judge at festivals and schools around the globe, including Cannes, Clios, Effies, Wave and Infopresse. “Practice the High Art of Selling” is the principle that has defined Tom’s career, with equal emphasis on both “Art” and “Sell”.