“Whopper, Whopper” Breaks the Internet

This jingle is a whopping sensation.

Burger King has unwittingly created a phenomenon with its new Whopper advertisement song, which keeps airing during NFL game commercial breaks — and getting stuck in viewers’ heads.

The 30-second commercial, which was posted on YouTube after playing multiple times during this season, details the many combinations customers can “have it their way,” as the longtime Burger King slogan goes.

Now, the viral commercial has turned a feeding frenzy for memes, renditions and remixes on the internet, drawing in mixed reactions from fans and foes.