Throwback Thursday continues!
This week: OKRP CCO Matt Reinhard

After surviving the recent polar vortex and with the upcoming Winter Olympics at Sochi, I’m reminded of one of my favorite sources of graphic inspiration: Olympic Poster Design.

Looking through some of my favorite works: Yusaku Kamekura’s 1964 Tokyo Games, Otl Aicher’s 1972 Munich Games, and my personal favorite, Mexico 1968 – a collaboration between Ramirez Vazquez, Eduardo Terrazas and Lance Wyman; I am quickly reminded why I love Olympic design.  I love the colors.  I love the shapes.  I love the marriage of nationalistic pride & graphic energy that reveals itself every four years.  It’s like a leap year design gift.

A more recent winter themed throwback for me is the series of Olympic pictograms done for the 2006 Torino Olympic Games.

This set of fifteen stylized silhouettes combine art with athleticism for each of the individual competitions.  I’m moved by the soul of the bold color and graphic movement.  The design firm behind this body of work, Iconologic, had this to say, “The project was simple but comprehensive: create a graphic system and a set of pictograms for the Olympic Winter Games. Make it passionate.  Make it Italian.”

For a team of designers based in Atlanta, they not only captured the passionate spirit of Torino, they delivered a beautiful response to a simply stated brief.  The project lives in the AIGA Design archives and represents what I like to call true graphic soul.