“Music touches us emotionally, where words alone can’t.”― Johnny Depp
In looking at the 6 Classic Ads That Were Made by Their Songs (with the exception of Coke and the Gap’s re-do of “Mellow Yellow”), these tracks are all licensed songs with varying degrees of popularity already built in them before they became spots. Our POV is that the real work is in creating an original song for a brand that can become as popular as a licensed track. Coke’s “Buy the World a Coke” started as a jingle, and then was re-worked into a huge hit song called “I’d Like To Teach the World to Sing.”
That’s an accomplishment!
As the article states, “You can’t hear these ditties without thinking of the related spots”. A great way to create staying power with an earworm.