Article Courtesy of Lewis Lazare of the Chicago Business Journal
“The Illinois gubernatorial race is going down to the wire. For months television viewers statewide have been bombarded with scores of mean-spirited commercials from the camps of Republican candidate Bruce Rauner and Democratic incumbent Gov. Pat Quinn and that have made it tougher for voters to discern a clear favorite.
Television advertising — perhaps more than ever before in Illinois politics — has played a major role in this campaign to become governor.
I asked two veterans of the Chicago advertising business for their viewpoints on how this race to become Illinois governor has played out from a marketing standpoint. Neither ad agency is involved in the gubernatorial campaigns.”