Article courtesy of Stuart Elliott of New York Times.

“Getting to Yes: Inside the Creative Process,” a presentation sponsored by O’Keefe Reinhard & Paul, a Chicago agency, did away with the panel format altogether in proposing that comedic improvisation is an effective method of getting co-workers to more readily agree and collaborate with one another.

Five comedians with improv skills performed skits based on audience suggestions of locations (restaurant, closet), relationships (prostitute and customer, chef and food critic) and phrases that begin with the letters “t” and “k” (“talking kangaroo,” “total knockout”). Among the energetic participants were the actor and comedian Scott Adsit of “30 Rock”; the actress and comedian Rachel Dratch of “Saturday Night Live”; and Sue Gillan, a Second City alumna who is a creative director at O’Keefe Reinhard & Paul.

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