SINGINGJENS_NewsPost-Website_OKRPArticle courtesy of Stuart Elliot of New York Times.

“Another retailer, the discount chain Big Lots, is significantly stepping up its presence in social media for Christmas compared with last year. Big Lots, which handles social media internally, will use a hashtag, #NailingThis, that echoes the theme of the Christmas campaign from its creative agency,O’Keefe Reinhard & Paul in Chicago. There are plans to feature other hashtags at the ends of Big Lots commercials, including #RealGifts.”

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