By Lewis Lazare
O’Keefe Reinhard & Paul Chicago got a big dollop of good news today. The boutique ad shop has been named agency of record for Oak Brook-based hardware store cooperative Ace Hardware after an extensive agency review, that included other local agency contenders The Escape Pod Chicago, FCB Chicago and Schafer Condon Carter Chicago.
OKRP will replace GSD&M in Austin, Texas, which is certainly no slouch of an agency either. GSD&M did not chose to defend the business, sources said.
During the agency review process Ace Hardware Senior Director of Consumer Marketing Jeff Gooding apparently really came to understand what OKRP is all about, as his statement today indicates: “We met with many quality agencies during our review, and OKRP set themselves apart in a variety of ways. Their insights and straightforward, no nonsense creative fits well with who we are as a brand and how we communicate to our target audience.”