So much for the terrible twos. A couple of two-year-old shops walked away with the top awards at Advertising Age’s 2015 Small Agency Awards held in Boston.
Chicago-based O’Keefe Reinhard & Paul was named 2015 Agency of the Year. Nómades, a shop based in Mexico City and Buenos Aires, took home the gold for Integrated Campaign of the Year for its “Soccer Gentlemen” campaign for Tecate.
During its short existence, OKRP has brought in big-name clients like Yum Brands, for which the shop has worked on some of its emerging concepts like Chick-fil-A competitor Super Chix and Vietnamese-sandwich concept Bánh Shop.
But it’s probably best known for last year’s holiday campaign for Big Lots. The campaign featured a ’60s-style- girl-group singing songs including “Nailing This” and “Black Fridayest Black Friday of All” and was meant to bring some feistiness to the brand that consumers would remember, particularly because the retail chain does not have a big budget.