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One of the perils of a catchy holiday campaign: topping it the next time around. For Big Lots, which won acclaim in 2014 for its sassy, mom-centric commercials, crafting an equally memorable message this year is critical.

The 60-second ad, which will run online, reprises the same female singing trio, led by America’s Got Talent finalist Deanna DellaCioppa, as last year’s “Nailing It” campaign. This year, Ms. DellaCioppa is crooning “Black Friday Woman” to the tune of Santana’s “Black Magic Woman.”

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