O’Keefe Reinhard & Paul is proud to announce the acquisition of Chicago-based Juice Interactive, a digital marketing agency with such national clients as Mead Johnson Nutrition, MillerCoors, and SAP Hybris.
The move follows our search for a digital partner that would help expand our ability to bring clients enhanced integrated creative solutions. This acquisition builds on our “agent in agency” principle – leveraging outside creative partners to develop ideas that transcend traditional advertising services.
“We’ve been looking for the right digital agency partner who can bring innovation and technology solutions in service of ever-changing client needs,” said Nick Paul. “Having worked with Juice on several client engagements, we know they’re the perfect cultural and business fit for our agency. Like us, they have big brand experience and can deliver creative ideas that transform business.”
Juice was formed by partners JoAnn Leonard and Tim Rawls in 2004. Today they provide a wide range of services including digital and social strategy, integrated marketing campaign development, user experience design, commerce solutions, and branded content development. (see website here)
“Being part of OKRP gives us the chance to have a voice and influence at the top of the marketing cycle at a time when it has never been more important for brands to have seamless and integrated marketing counsel,” said JoAnn Leonard. “Our experience working with OKRP on several big brand assignments has given both agencies a chance to realize the value of a formal alliance.”
“We believe every digital experience should invoke an emotional reaction from the audience. The creative, the message and the time and method in how it’s delivered are vital in connecting with consumers,” added Tim Rawls. “By partnering with OKRP, we’re able to be part of the conversation early on, and bring insights from digital that help deliver brand messaging into high touch interactions.”
OKRP is happy to welcome the entire Juice team into our recently built headquarters office in Chicago’s West Loop.