Chili’s Grill & Bar named O’Keefe Reinhard and Paul as its agency of record. The agency’s work has helped spark improvements in the chain’s sales and traffic.

Chili’s began working with OKRP in 2017 on a project basis, including the “Chili’s is back, baby” work that debuted in the fall.

“Rarely do things work out this well in this business,” Chili’s Chief Marketing and Innovation Officer Steve Provost tells Ad Age. “They make us feel like their only client, they’re fast and they’re just really creative.”