O’Keefe, Reinhard & Paul has landed the tourism account for the Prairie State from the Department of Commerce and Economic Opportunity. The plan is for OKRP to pump up the coffers for Illinois’ $40 billion travel and tourism industry by pitching domestic and international travelers along with convention planners. The contract runs through 2022 and spending is estimated at $15 to $25 million annually. That should buy a lot of whiskey and bananas.

According to the client, 114 million people visited Illinois last year and the hope is to draw in many more. “We cannot rest on thinking people are already aware of the many great things to see and experience in the state,” says Erin Guthrie, DCEO acting director. “We need to let people know what Illinois has to offer.” Hey, OKRP, here’s a tip from a former Chicagoan: Give Galena some love.