Fast-growing agency O’Keefe Reinhard & Paul is adding to its creative ranks with the hire of two new Associate Creative Directors, Sarah Uchison and Emily Walton who are joining the agency as partners from We Are Unlimited.

The team made headlines in 2018 for their breakthrough work on McDonald’s when they flipped the Golden Arches “M” upside down and turned it into a “W” in honor of International Women’s Day. The “W” took over McDonald’s social channels, was placed on packaging in 100 female-owned restaurants and helped McDonalds generate 1.6 billion impressions in 24 hours becoming the number-one most searched brand for International Women’s Day.