O’Keefe Reinhard & Paul (OKRP) had an idea to create an original holiday song for Ace Hardware by using the tools in the stores as an orchestra. The agency and Ace collaborated with Beacon Street Studios to harmonize the sounds of Ace to a Christmas classic for the Ace Holi-DIY Orchestra music track.
The result is an ingenious instrumental tribute to the holiday classic ”Carol of the Bells” that uses the sounds of Yeti cups, Traeger grills, power tools, wooden boards, mallets and even a Rube Goldberg musical machine made with saw blades. Everything was recorded live.