#312Soul

#312Soul

Press

Putting a spotlight on the role Black music has played in Chicago history.

We wanted to create something tangible and lasting for Black History Month, not just “mark the occasion” as one would usually expect. We created a social and mobile-forward campaign to celebrate the positive impact of Black culture in Chicago.

Using the impetus provided by the city’s Department of Cultural Affairs to designate 2020 as “The Year of Chicago Music,” we created an immersive digital experience for Black History Month to shine a spotlight on the generally overlooked history of Black music in Chicago beyond jazz and blues.  

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Horns to House