About Backup 23082023

The answer to the age-old question of “Brand or Sales?” is
a resounding yes!

As an  OKRP we create solutions that deliver sustained success without asking clients to wait and see. How? By putting a brand’s soul into its sales.

Our Principles

Principle 1

Creativity lives in the soul, not an ego.

Consumers have to first feel it, if we expect them to ever believe it or act upon it. It’s about them not us.

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Principle 2

Act on feeling—grounded in thought.

Craft sharp, soulful messages that are not only seen, understood and resonates, but viscerally felt.

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Principle 3

Be nimble, quick and prolific: Explore everything.

Real-time adaptability and flexibility in both operating structure and creative output is a competitive advantage.

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Principle 4

Diversity defines the creative process.

Our role is to ensure that great ideas thrive no matter where they originate or get executed.

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Leadership

slide-image Angela Coster Group Creative Director
slide-image Brenda Donahue Chief Operations Officer
slide-image Amy Juel Head of Talent Recruitment
slide-image Natasha Kesaji Head of Business Development
slide-image Sandy Kolkey Executive Client Business Lead
slide-image Kevin Lilly Head of Strategy
slide-image Matt McNulty Executive Creative Director
slide-image Tom O’Keefe Founder / Chief Executive Officer
slide-image Nick Paul Founder / President
slide-image David Petti Group Creative Director
slide-image Ben Pfutzenreuter Executive Creative Director
slide-image Matt Reinhard Founder
slide-image Elena Robinson Head of Production
slide-image Anna Kate Roche Group Creative Director
slide-image Betsy Ross Head of Client Business
slide-image Rahul Roy Chief Client Officer
slide-image Avigail Schlosser Chief Financial Officer
slide-image Nate Swift Chief Strategy Officer

Capabilities

Digital

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Video

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Print

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Out of Home

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Social

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U/X

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Strategy

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Account Management

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Capabilities

  • Strategy

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    Insights must be backed by data, and strategy remains present throughout the creative process.

  • Creative

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    “You’ll know it when you feel it” is the ultimate expression of our work. A combination of dedication to brand voice and our promise to “put the soul in the sale.”

  • Branding

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    We dig into the essence of a brand, its values and its assets and explore their most relevant and exciting expression to modern consumers.

  • Design

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    We are passionate about equities and assets. And one of the most rewarding things for us is to help brands with strong but latent equities re-introduce themselves to the world.

  • Digital & Social

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    From Digital Strategy to our Tok Shop we help brands use what makes them relevant and distinct to tell their story across any channel.

  • Production

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    We have built an ecosystem of production partners designed for the pace and scale of our clients in the food, retail, restaurant and e-commerce sectors.

  • Data & Analytics

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    We work closely with clients to find and use data in the way that benefits the brand the most, whether it’s planning input or campaign performance output, including broad intelligence, research, audience segmentation, etc. and/or analytics as data analysis, performance monitoring and optimization.

Leadership

slide-image Tom O’Keefe Founder / Chief Executive Officer
slide-image Nick Paul Founder / President
slide-image Brenda Donahue Chief Operations Officer
slide-image Elena Robinson Head of Production
slide-image Rahul Roy Chief Client Officer
slide-image Avigail Schlosser Chief Financial Officer
slide-image Nate Swift Chief Strategy Officer
slide-image Matt Reinhard Founder
slide-image Natasha Kesaji Head of Business Development
slide-image Sandy Kolkey Executive Client Business Lead
slide-image Kevin Lilly Head of Strategy
slide-image Matt McNulty Executive Creative Director
slide-image David Petti Group Creative Director
slide-image Ben Pfutzenreuter Executive Creative Director
slide-image Betsy Ross Head of Client Business
slide-image Michelle Scallate Client Management Director
slide-image Angela Coster Group Creative Director
slide-image Amy Juel Head of Talent Recruitment