The campaign kicked off Nov. 1 on platforms like TikTok, Snapchat, Instagram and YouTube. It showcases “massive deals” in “high-energy ads with a funk-inspired sing-song rhyme,” as a company statement put it.
AliExpress also recruited hundreds of U.S.-based TikTok micro-influencers focused on beauty, tech, outdoors and home décor to push #AllAboardTheAliExpress. Per the platform’s figures, these influencers generated 17 million impressions as of Nov. 3.
Tom O’Keefe, CEO of ad agency OKRP, added, “This new initiative is fun and playful and was designed to bring to life the shopper-tainment experience of finding great deals and unique products on the AliExpress platform.”