Max Forster

OKRP Says ‘Nada’ to ‘Yada Yada’ For Metro by T-Mobile

August 25th, 2023 by Max Forster

Metro by T-Mobile launched its first work from OKRP after the Chicago agency won the account in April. The company is launching a catchy “Nada Yada Yada” brand platform which aims to set Metro apart as the only prepaid phone provider without hidden fees. “Our goal is to make Metro’s marketing unmissable,” said Matt McNulty, […]

Michaels Refreshes Brand Identity

August 14th, 2023 by Max Forster

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Tags: Retail Dive

The craft retailer’s brand revamp is already underway and marks the company’s 50th anniversary. Read the full story on Retail Dive

Michaels Turns Ideas Into ‘I-Did-Its’

August 14th, 2023 by Max Forster

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Tags: Ad Age

During the height of the pandemic, interest in crafting skyrocketed as consumers under lockdown searched for new hobbies to keep them busy at home. Read the full story on Ad Age

Metro by T-Mobile Selects OKRP as US Creative AOR

April 25th, 2023 by Max Forster

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Tags: Ad Age

Metro by T-Mobile has named OKRP as its U.S. creative agency of record following a review conducted by ID Comms. OKRP’s work will include campaigns focused on promoting new services, plans and offerings from the prepaid wireless brand. This will also include work created specifically for Hispanic and multiracial audiences. Read the full story on […]

Top 10 Agency Winner: OKRP’s Retail Sensibility Wins Big in 2022

March 13th, 2023 by Max Forster

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Tags: Ad Age

OKRP’s recent success can be summed up with a couple of phrases that are hard to miss while watching TV or scrolling through social media—“You Rule” and “Whopper, Whopper, Whopper, Whopper.” The Chicago-based agency won Burger King in April 2022 with an all-hands-on-deck approach. Nearly every one of the 110 people on staff worked on […]

“Whopper, Whopper” Breaks the Internet

January 27th, 2023 by Max Forster

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Tags: NY Post

This jingle is a whopping sensation. Burger King has unwittingly created a phenomenon with its new Whopper advertisement song, which keeps airing during NFL game commercial breaks — and getting stuck in viewers’ heads. The 30-second commercial, which was posted on YouTube after playing multiple times during this season, details the many combinations customers can “have it their […]

AliExpress and OKRP bring the world’s largest sale to North America

November 11th, 2022 by Max Forster

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Tags: Adweek

The campaign kicked off Nov. 1 on platforms like TikTok, Snapchat, Instagram and YouTube. It showcases “massive deals” in “high-energy ads with a funk-inspired sing-song rhyme,” as a company statement put it. AliExpress also recruited hundreds of U.S.-based TikTok micro-influencers focused on beauty, tech, outdoors and home décor to push #AllAboardTheAliExpress. Per the platform’s figures, […]

BK launches a new take on its ‘Have it Your Way’ jingle

October 6th, 2022 by Max Forster

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Tags: The Drum

Burger King has unveiled its new brand positioning with the tagline ‘You Rule’ as part of its earlier-announced ‘Reclaim the Flame’ plan. As part of the campaign, created by OKRP, a one-minute TV spot ‘You Rule’ has been launched, which has a new take on the classic ‘Have it Your Way’ jingle from the 1970s. The advert puts […]

Chicago Sky Launches The Net: A Network of Mental Health Support in Sport

August 10th, 2022 by Max Forster

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Tags: Muse

Fandom runs deep, and while we often place our favorite athletes on pedestals, at the end of the day they’re human just like the rest of us. Their bodies need to be in stellar shape to play, and that includes their mental health and well-being. Reigning WNBA champions Chicago Sky launched “The Net,” a network […]

OKRP launches Black-owned production and content studio Putney

July 8th, 2022 by Max Forster

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Tags: Ad Age

Chicago-based agency OKRP is launching Putney, an independent Black-owned production and content studio. Putney will emphasize the hiring of BIPOC talent and aims to help brands create intentional work that better connects with their audiences. The studio will blur “the lines between ideation, execution, entertainment, marketing—all of that,” said Tom O’Keefe, OKRP founder and CEO, […]

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