The Drum

BK launches a new take on its ‘Have it Your Way’ jingle

Burger King has unveiled its new brand positioning with the tagline ‘You Rule’ as part of its earlier-announced ‘Reclaim the Flame’ plan.

As part of the campaign, created by OKRP, a one-minute TV spot ‘You Rule’ has been launched, which has a new take on the classic ‘Have it Your Way’ jingle from the 1970s. The advert puts guests at the forefront and celebrates their way of doing things.

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