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Be nimble, be quick, be prolific.

To be adaptable and relentlessly productive in every aspect of operation – this is how OKRP meets the momentum of creativity in today’s volatile social and digital world.


Practice the “high art of selling.”

OKRP believes that everything should come with a commitment to sell and a retail sensibility, regardless of category. Where others try to hide the product and sell, they paint it a bright color. Where others shy away, they sing.


Put the “agent” in advertising agency.

The advertising equivalent of having multiple logos before a Hollywood film’s title – OKRP has developed strong working partnerships with some of the best creative, strategic, digital and media resources in the business today. It’s a new model approach to brand stewardship and collaboration that puts the best team together for the job.


Have Soul.

When people talk about great work by saying “I’ll know it when I see it,” OKRP believe what they really mean to say is “I’ll know it when I feel it.” That feeling is SOUL – and that’s the only kind of work O’Keefe Reinhard & Paul is interested in creating.


Our answer to the age-old question of “brand or retail?” is a resounding YES.

We’ve never seen a promotional window that wasn’t also a perfect opportunity to build the brand – this we learned working on Taco Bell’s “Think Outside the Bun” campaign and have carried through to our most recent work for Yum! Emerging Brands


With all due respect to the sun, we believe the universe revolves around food.

From Taco Bell's "lick the screen" food photography to the "essentialism" of Super Chix and the "Saigon street food" of Banh Shop, we believe when you find the true essence of your food, you're one step closer to defining the soul of the brand.


Our 3rd Principle is alive and kicking in the world of retail.

Just like QSR, great retail advertising requires the perfect combination of big urgency and brand voice. As we discovered working on and now bring to life for Big Lots and Ace Hardware every day – it’s okay to ask for the sale, as long as you entertain your customer along the way.


Whiskey and Bananas is OKRP’s agency icon, school of creativity and name of our in-house production studio.

It means equal parts cool and funny.  Its origins go back to Tom’s and Matt’s days in San Francisco, but that’s a long story – which you can find, along with the latest Whiskey & Bananas music podcast at