OKRP launches Black-owned production and content studio Putney

Chicago-based agency OKRP is launching Putney, an independent Black-owned production and content studio.

Putney will emphasize the hiring of BIPOC talent and aims to help brands create intentional work that better connects with their audiences. 

The studio will blur “the lines between ideation, execution, entertainment, marketing—all of that,” said Tom O’Keefe, OKRP founder and CEO, speaking at Ad Age’s Small Agency Conference on Wednesday. “It has an attitude, it has a point of view and it’s an opportunity to bring in more talent.”