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OKRP
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Principles

1

Be nimble, be quick, be prolific.

To be adaptable and relentlessly productive in every aspect of operation – this is how OKRP meets the momentum of creativity in today’s volatile social and digital world.

2

Practice the “high art of selling.”

OKRP believes that everything should come with a commitment to sell and a retail sensibility, regardless of category. Where others try to hide the product and sell, they paint it a bright color. Where others shy away, they sing.

3

Put the “agent” in advertising agency.

The advertising equivalent of having multiple logos before a Hollywood film’s title – OKRP has developed strong working partnerships with some of the best creative, strategic, digital and media resources in the business today. It’s a new model approach to brand stewardship and collaboration that puts the best team together for the job.

4

Have Soul.

When people talk about great work by saying “I’ll know it when I see it,” OKRP believe what they really mean to say is “I’ll know it when I feel it.” That feeling is SOUL – and that’s the only kind of work O’Keefe Reinhard & Paul is interested in creating.

Restaurant

Our answer to the age-old question of “brand or retail?” is a resounding YES.

We’ve never seen a promotional window that wasn’t also a perfect opportunity to build the brand – this we learned working on Taco Bell’s “Think Outside the Bun” and “Live Más” campaigns. We continued to develop this mentality working for Yum! Emerging Brands (Super Chix and Banh Shop) and Pizza Hut.

Retail

Our 3rd Principle is alive and kicking in the world of retail.

Just like QSR, great retail advertising requires the perfect combination of big urgency and brand voice. As we discovered working on amazon.com and now bring to life for Big Lots and Ace Hardware every day – it’s okay to ask for the sale, as long as you entertain your customer along the way.

Food Style

Food needs a point of view.

Food is the most important asset your brand has, and should be treated as such. Our philosophy, called “lick the screen” food photography, is essential to showing food as hero. From the “essentialism” of Super Chix and the “Saigon street food” of Banh Shop, to the “Asian-inspired” depiction of food for Kikkoman, we believe when you find the true essence of your food you’re one step closer to defining the soul of your brand.

Extra

Every brand needs to deliver something extra.

We believe in the importance of a brand that stands for something extra in order to build their legion of fans and evangelists. The Live Más Scholarship is Taco Bell’s way of doing something extra – so that consumers don’t just buy products, they buy into the brand’s values.

Production

Whiskey and Bananas is OKRP’s agency icon, school of creativity and name of our in-house production studio.

It means equal parts cool and funny.  Its origins go back to Tom’s and Matt’s days in San Francisco, but that’s a long story – which you can find, along with the latest Whiskey & Bananas music podcast at OKRP.com.