Cody Parkey’s 43-yard field goal attempt at the end of a wild-card playoff game between the Chicago Bears and Philadelphia Eagles wasn’t a regular miss. That wouldn’t be the Chicago way. After the “double doink” kick, in…
Black Friday Woman: Big Lots Hopes To Nail It Again This Christmas
Posted on 11.02.15
One of the perils of a catchy holiday campaign: topping it the next time around. For Big Lots, which won acclaim in 2014 for its sassy, mom-centric commercials, crafting an equally memorable message this year is…
A Closer Look at Our 2015 Small Agency of the Year: O’Keefe Reinhard & Paul
Posted on 08.26.15
The founders of O’Keefe Reinhard & Paul spent most of their careers at large agencies like DDB and FCB — and that’s exactly why they opened up their own shop in Chicago two years ago. Tom…
O’Keefe Reinhard & Paul, Nomades Take Top Honors at Small Agency Awards 2015
Posted on 08.03.15
So much for the terrible twos. A couple of two-year-old shops walked away with the top awards at Advertising Age’s 2015 Small Agency Awards held in Boston. Chicago-based O’Keefe Reinhard & Paul was named 2015 Agency of…
Meet Adland’s Career Chameleons
Posted on 06.23.15
By Felicia Greiff The path to advertising isn’t always linear. And it’s no wonder given the creativity necessary to succeed in this industry. But an offbeat background can give an edge, too. Comedians know how to…