Cody Parkey’s 43-yard field goal attempt at the end of a wild-card playoff game between the Chicago Bears and Philadelphia Eagles wasn’t a regular miss. That wouldn’t be the Chicago way. After the “double doink” kick, in…
Small shops seek more independence from holding companies
Posted on 02.05.19
Rarely does a week go by that an advertising holding company doesn’t announce they’re buying a stake in an independent agency. Now, the pendulum might be swinging the other way around. In just the last few weeks,…
Check out the best ads of 2018 as voted by YouTube viewers
Posted on 12.11.18
If advertising has become less about interruption and more creating work that people actually want to watch, certainly one of the best metrics of this new attention paradigm is the response from YouTube audiences. Now, for…
OKRP goes for the heart in new Illinois Lottery campaign
Posted on 11.20.18
OKRP has built a strong portfolio of work that uses humor and fun to make us laugh out loud. It even believes that “laughter is the best communication strategy.” Think Groupon, Big Lots, Gildan and more. Even…
Ace Hardware Wants You to Know It’s Proud to Not Be a Big-Box Store
Posted on 10.08.18
Life’s a little stressful if you’re in the hardware business these days. The all-American, mom-and-pop hardware store has been hammered by the big-box boys—Lowe’s, Home Depot and Walmart. And looming larger still is the unrelenting pressure from…
