If advertising has become less about interruption and more creating work that people actually want to watch, certainly one of the best metrics of this new attention paradigm is the response from YouTube audiences. Now, for…
OKRP Goes for the Heart in New Lottery Campaign
Posted on 11.20.18
OKRP has built a strong portfolio of work that uses humor and fun to make us laugh out loud. It even believes that “laughter is the best communication strategy.” Think Groupon, Big Lots, Gildan and more. Even…
Ace Hardware Wants You to Know It’s Proud to Not Be a Big-Box Store
Posted on 10.08.18
Life’s a little stressful if you’re in the hardware business these days. The all-American, mom-and-pop hardware store has been hammered by the big-box boys—Lowe’s, Home Depot and Walmart. And looming larger still is the unrelenting pressure from…
Illinois Lottery and O’Keefe Reinhard & Paul Pull Genie Out of the Hat
Posted on 09.06.18
The Illinois Lottery and ad agency of record O’Keefe Reinhard and Paul Chicago (OKRP) have introduced a grumpy genie to help generate robust sales for a new round of Multiplier instant ticket games…
OKRP Expands Creative Team With Nine New Hires
Posted on 07.25.18
O’Keefe Reinhard & Paul has expanded with enough new hires to field a baseball team. The Chicago-based agency welcomed two creative directors, four associate creative directors, a senior art director, a digital visual designer and a designer….
