Big Lots Archives

Big Lots and O’Keefe Reinhard & Paul debut joyous holiday ad campaign

Posted on 11.09.17

They’re rocking ‘n’ rollin’ over at Big Lots for the holidays. With a little help from O’Keefe, Reinhard & Paul Chicago (OKRP), the discount retailer’s ad agency of record, Big Lots Stores, Inc. (NYSE: BIG) this week…

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Black Friday Woman: Big Lots Hopes To Nail It Again This Christmas

Posted on 11.02.15

One of the perils of a catchy holiday campaign: topping it the next time around. For Big Lots, which won acclaim in 2014 for its sassy, mom-centric commercials, crafting an equally memorable message this year is…

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Ad of the Day: Big Lots ‘Have You Ever’

Posted on 09.04.15

Ahead of its Labor Day sale, US retailer Big Lots has released a video that features HGTV ‘Design Star’ winner and interior designer Meg Caswell channeling her inner Elaine Benes as she exclaims ‘Get Out!’ over…

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O’Keefe Reinhard & Paul, Nomades Take Top Honors at Small Agency Awards 2015

Posted on 08.03.15

So much for the terrible twos. A couple of two-year-old shops walked away with the top awards at Advertising Age’s 2015 Small Agency Awards held in Boston. Chicago-based O’Keefe Reinhard & Paul was named 2015 Agency of…

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Big Lots: Extending Brand Voice Through Improvisation and Integration

Posted on 06.15.15

OKRP creative director Jen Bills interviews our client, Big Lots SVP & Chief Customer Officer Andy Stein, at last week’s Digiday Retail Summit in Chicago. https://vimeo.com/130579642

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