By Felicia Greiff The path to advertising isn’t always linear. And it’s no wonder given the creativity necessary to succeed in this industry. But an offbeat background can give an edge, too. Comedians know how to…
By Felicia Greiff The path to advertising isn’t always linear. And it’s no wonder given the creativity necessary to succeed in this industry. But an offbeat background can give an edge, too. Comedians know how to…
By Hilary Milnes A year and a half ago, big-box discounter Big Lots didn’t think much about social media. Now, the company is playing catch up. For its latest digital video campaign, with ad agency O’Keefe…
By Lewis Lazare Call it incredibly calculated. Or simply delightful. But however the work hits you, the folks at discount retailer Big Lots and its ad agency of record O’Keefe Reinhard & Paul Chicago sure knew…
By David Gianatasio Adorable overload from OKRP Who needs a Mayweather-Pacquiao rematch? Big Lots stages a “Battle for Ultimate Cuteness” between dogs and babies to promote the retailer’s American Kennel Club Select products for dogs…
Article courtesy of Stuart Elliott of New York Times. “Getting to Yes: Inside the Creative Process,” a presentation sponsored by O’Keefe Reinhard & Paul, a Chicago agency, did away with the panel format altogether…