By Felicia Greiff The path to advertising isn’t always linear. And it’s no wonder given the creativity necessary to succeed in this industry. But an offbeat background can give an edge, too. Comedians know how to…
Big Lots Plays Catch Up on Social Media with Puppies and Babies
Posted on 05.12.15
By Hilary Milnes A year and a half ago, big-box discounter Big Lots didn’t think much about social media. Now, the company is playing catch up. For its latest digital video campaign, with ad agency O’Keefe…
Big Lots and O’Keefe Reinhard & Paul Make a (Very) Calculated Social Media Play
Posted on 05.08.15
By Lewis Lazare Call it incredibly calculated. Or simply delightful. But however the work hits you, the folks at discount retailer Big Lots and its ad agency of record O’Keefe Reinhard & Paul Chicago sure knew…
Doggies vs. Babies: Big Lots Hosts a Shamelessly Cute Showdown in Latest Ads
Posted on 05.08.15
By David Gianatasio Adorable overload from OKRP Who needs a Mayweather-Pacquiao rematch? Big Lots stages a “Battle for Ultimate Cuteness” between dogs and babies to promote the retailer’s American Kennel Club Select products for dogs…
