CPG Archives

Turtle Wax “Break Out”: A Well-Planned Production

Posted on 05.01.15

Just because we pride ourselves on being quick and nimble doesn’t mean that we aren’t also meticulous and exact. In creating this new campaign for Turtle Wax, we rendered a full “detail” on every aspect of the…

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Turtle Wax aims to free the soul with ‘smashing’ new in-cinema experience

Posted on 04.06.15

Liberation can be a wonderful feeling. And viewers are sure to be reminded of that fact as they sit in cinemas starting tomorrow and behold “Break Out,” the rip-roaring new in-cinema video for Turtle Wax created…

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Turtle Wax Launches ‘Shiny’ New Campaign

Posted on 05.28.14

Article courtesy of Larissa Faw at MediaPost. Seven in 10 car owners who care about their car’s appearance also enjoy taking care of their car. These individuals are the targeted recipients behind Turtle Wax’s estimated $4…

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Turtle Wax Debuts Shiny New Digital Campaign From OKRP

Posted on 05.27.14

Article courtesy of Lewis Lazare at Chicago Business Journal. The shine is definitely on at Turtle Wax, the iconic car wax company based in Willowbrook, IL. Having inked a new ad agency relationship with Chicago boutique…

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