Why Taco Bell Created a $1 Million Scholarship for Dreamers, Innovators, and Outsiders
Posted on 01.19.16
Back on New Year’s Eve, during the two college bowl playoff games—the Orange Bowl and the Cotton Bowl—Taco Bell CEO Brian Niccol thought this would be the perfect time to launch the TV campaign for its la…
(You know how Director of Brand Strategy, Nate Swift, likes to guest star. So we’ll give him a bit more of the limelight. Here’s his take on all the “feels” in the advertising game as of late): Nate here….