If advertising has become less about interruption and more creating work that people actually want to watch, certainly one of the best metrics of this new attention paradigm is the response from YouTube audiences. Now, for…
If advertising has become less about interruption and more creating work that people actually want to watch, certainly one of the best metrics of this new attention paradigm is the response from YouTube audiences. Now, for…
Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had…
If you’ve spent any time on YouTube in 2017, you’ve already heard it — or at least its first few seconds — more times than you’d care to count.
Groupon launched a new spot, “How to Save on Restaurants,” targeted to the ever-working millennial. Forgoing the grocery store or cleaning dirty dishes, Groupon suggests saving on restaurants through its offerings.
Groupon is introducing its first-ever holiday campaign to encourage shoppers to buy gifts and experiences available only through its platform.