Holiday Archives

Big Lots and O’Keefe Reinhard & Paul debut joyous holiday ad campaign

Posted on 11.09.17

They’re rocking ‘n’ rollin’ over at Big Lots for the holidays. With a little help from O’Keefe, Reinhard & Paul Chicago (OKRP), the discount retailer’s ad agency of record, Big Lots Stores, Inc. (NYSE: BIG) this week…

Go to article

Black Friday Woman: Big Lots Hopes To Nail It Again This Christmas

Posted on 11.02.15

One of the perils of a catchy holiday campaign: topping it the next time around. For Big Lots, which won acclaim in 2014 for its sassy, mom-centric commercials, crafting an equally memorable message this year is…

Go to article

Holiday Advertising? Big Lots Nailed It

Posted on 01.02.15

Article Courtesy of Ken Wheaton of Advertising Age The holidays are all but over and a new year is upon us, but I’d be remiss in not declaring a Christmas winner. You may not be…

Go to article

Notes on a True Mom Holiday Anthem – from the Mom Who Wrote It

Posted on 11.25.14

Written by Jen Bills Having a client that fearlessly embraces the research surrounding their customer doesn’t hurt the process of creating a solid retail holiday campaign. We had full support finding the voice behind it. And we…

Go to article

Big Lots CMO Pushes ‘Feisty’ New Holiday Anthem

Posted on 11.06.14

Article Courtesy of Ashley Rodriguez of Advertising Age Big Lots is hoping to “nail” the holidays with a provocative new TV spot, “Nailing This,” aimed at adding a little fun to the shopping season. The campaign…

Go to article