MediaPost Archives

Groupon Launches First-Ever Holiday Campaign

Posted on 12.01.16

Groupon is introducing its first-ever holiday campaign to encourage shoppers to buy gifts and experiences available only through its platform.

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Taco Bell Video Series Features Scholarship Winners’ Content

Posted on 08.26.16

Taco Bell and its creative agency are turning good works into video content that should generate goodwill for the QSR brand, as well as further the cause of helping high school students go on to college.

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In The Era Of Gonzo Marketing, Brand Voice Is King

Posted on 02.05.15

Every day we read about another brand, company or even sports team failing on Twitter. But for all those who fail, many more win. They do so by staying true…

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What Does Fido Think?

Posted on 09.10.14

Article courtesy of Larissa Faw at MediaPost. Big Lots sells a wide variety of merchandise ranging from furniture to food. However, instead of broadly promoting low prices or its general brand, the discount retailer and…

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Turtle Wax Launches ‘Shiny’ New Campaign

Posted on 05.28.14

Article courtesy of Larissa Faw at MediaPost. Seven in 10 car owners who care about their car’s appearance also enjoy taking care of their car. These individuals are the targeted recipients behind Turtle Wax’s estimated $4…

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