When we decided to take an unscripted approach to promoting Big Lots pet supply products, it opened the door for content we knew our audience would like, and like to share. Inside The Shoot
When we decided to take an unscripted approach to promoting Big Lots pet supply products, it opened the door for content we knew our audience would like, and like to share. Inside The Shoot
Article courtesy of Larissa Faw at MediaPost. Big Lots sells a wide variety of merchandise ranging from furniture to food. However, instead of broadly promoting low prices or its general brand, the discount retailer and…
Article courtesy of Gabriel Beltrone at AdWeek. Attention, pet owners. Do you indulge in the perfectly reasonable habit of talking to your cats and dogs as if they could grasp human ideas? Of course you…
