I was talking to Nick Paul, founder-president of O’Keefe Reinhard & Paul, Ad Age’s 2015 Small Agency of the Year, and he told me how his agency takes “both downside and upside” risks on fees, based completely…
I was talking to Nick Paul, founder-president of O’Keefe Reinhard & Paul, Ad Age’s 2015 Small Agency of the Year, and he told me how his agency takes “both downside and upside” risks on fees, based completely…