Selling Archives

Turtle Wax “Break Out”: A Well-Planned Production

Posted on 05.01.15

Just because we pride ourselves on being quick and nimble doesn’t mean that we aren’t also meticulous and exact. In creating this new campaign for Turtle Wax, we rendered a full “detail” on every aspect of the…

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Turtle Wax aims to free the soul with ‘smashing’ new in-cinema experience

Posted on 04.06.15

Liberation can be a wonderful feeling. And viewers are sure to be reminded of that fact as they sit in cinemas starting tomorrow and behold “Break Out,” the rip-roaring new in-cinema video for Turtle Wax created…

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Letting the Pets Speak for Themselves

Posted on 09.17.14

When we decided to take an unscripted approach to promoting Big Lots pet supply products, it opened the door for content we knew our audience would like, and like to share. Inside The Shoot

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New Online Short: Big Lots “Secret Top Brand Alert—Stop Me”

Posted on 08.20.14

Article courtesy of Robert Goldrich at SHOOT Online. How can you communicate something that you can’t talk about–namely top brands at great prices that can’t be advertised? That’s the challenge that faced O’Keefe Reinhard &…

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Shhh… It’s the Big Lots Secret Top Brand Alert

Posted on 08.07.14

STBA Behind The Scenes The thrill of finding a good deal triggers our basic human emotions—triumph, possession, pride…a need to be ‘in the know,’ and a need to tell everyone all about it. When Big Lots…

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