A year ago Taco Bell launched the Live Mas Scholarship program to support what the fast food chain called “the other kids,” the dreamers and doers and creators who do not get the academic or athletic scholarships…
Taco Bell Video Series Features Scholarship Winners’ Content
Posted on 08.26.16
Taco Bell and its creative agency are turning good works into video content that should generate goodwill for the QSR brand, as well as further the cause of helping high school students go on to college.
Why Taco Bell Created a $1 Million Scholarship for Dreamers, Innovators, and Outsiders
Posted on 01.19.16
Back on New Year’s Eve, during the two college bowl playoff games—the Orange Bowl and the Cotton Bowl—Taco Bell CEO Brian Niccol thought this would be the perfect time to launch the TV campaign for its…
