If advertising has become less about interruption and more creating work that people actually want to watch, certainly one of the best metrics of this new attention paradigm is the response from YouTube audiences. Now, for…
If advertising has become less about interruption and more creating work that people actually want to watch, certainly one of the best metrics of this new attention paradigm is the response from YouTube audiences. Now, for…
Last summer, while promoting Girls Trip, comedian Tiffany Haddish appeared on Jimmy Kimmel Live. She told a delightful story about taking Jada Pinkett Smith and Will Smith on a Cajun swamp tour with a deal she had…