Written by Tom O’Keefe With the last episode of Mad Men having aired and its place in pop culture permanently cemented, we should get down and kiss the pavement Matthew Weiner walks on. We owe him…
Written by Tom O’Keefe With the last episode of Mad Men having aired and its place in pop culture permanently cemented, we should get down and kiss the pavement Matthew Weiner walks on. We owe him…
The vote on Feb. 24 to elect a new mayor of Chicago did not turn out the way our city’s sitting boss, Rahm Emanuel, hoped it would. Despite outspending all of his four opponents in the…
Every day we read about another brand, company or even sports team failing on Twitter. But for all those who fail, many more win. They do so by staying true…
Written by Tom O’Keefe Like all good things eventually do, using “social experiments” as the basis for an ad campaign became overplayed in 2014. We were hidden camera’d, case studied, surprised and “stunted” to near death. The…
Written by Tom O’Keefe Having recently participated in a marketing summit themed around the role of art in the age of content marketing, brand publishing and native advertising, I come away with this thought—there’s art and then…