OKRP’s recent success can be summed up with a couple of phrases that are hard to miss while watching TV or scrolling through social media—“You Rule” and “Whopper, Whopper, Whopper, Whopper.”
The Chicago-based agency won Burger King in April 2022 with an all-hands-on-deck approach. Nearly every one of the 110 people on staff worked on the pitch at some point, the agency’s executives said.