Ace Hardware

Someday is Finally Here

Despite the booming home improvement business, paint sales remained stagnant. An OKRP study revealed a majority of homeowners have a room they’d like to paint but are procrastinating on the project. Since these homeowners intended to paint someday we made Some Day a day.

On April 3^rd, we gave paint procrastinators a reason to paint with free babysitting and free paint delivery, while earning millions of media impressions for Ace.

Some Day Event

Home with Krissy

Lake and Lumber

Newbuild Newly Weds TikTok 1

Newbuild Newly Weds TikTok 2

Massachusetts Mama

Ace Hardware

Ace Hardware

Press