Ace Hardware

Ace Hardware


Someday is Finally Here

Despite the booming home improvement business, paint sales remained stagnant. An OKRP study revealed a majority of homeowners have a room they’d like to paint but are procrastinating on the project. Since these homeowners intended to paint someday we made Some Day a day.

On April 3rd, we gave paint procrastinators a reason to paint with free babysitting and free paint delivery, while earning millions of media impressions for Ace.

Some Day Event
Home with Krissy
Lake and Lumber
Newbuild Newly Weds TikTok 1
Newbuild Newly Weds TikTok 2
Massachusetts Mama