Someday is Finally Here
Despite the booming home improvement business, paint sales remained stagnant. An OKRP study revealed a majority of homeowners have a room they’d like to paint but are procrastinating on the project. Since these homeowners intended to paint someday we made Some Day a day.
On April 3rd, we gave paint procrastinators a reason to paint with free babysitting and free paint delivery, while earning millions of media impressions for Ace.