American Marketing Association has been a trusted thought leadership resource in the marketing world since 1937. As the organization transforms into a modern community for marketers, they asked us to update their visual identity to reflect their forward-thinking approach.
We partnered with Eileen Tjan of Chicago’s OTHER Studio to bring the AMA's new brand identity to life. Central to the rebrand, the AMA logo underwent a major transformation. First we modernized the typeface, then turned the second “A” in AMA on its side to embody their new tagline, “Answers in Action.”