Making moments sweeter for Gen Z
Charged with reintroducing Brach’s brand to Millennial parents and Gen Zers, we modernized the 119-year-old candy brand’s equity to be more relevant and focused around togetherness during special occasions. Brach’s brings people together in simple moments that make the holidays sweeter and more meaningful.
With campaigns around Valentine’s Day and Easter, the #1 seasonal, non-chocolate brand reminded consumers that connections come in the simplest of times. From OLV to social media assets to audio ads, we ensured Brach’s was able to spread the sweetness across channels that younger consumers were tuning into and engaging in. The result–a 30% increase in year-over-year seasonal sales.