Here we celebrate one of the most famous “earworms” in advertising history – the Chili’s Baby Back Ribs jingle. And this time around it’s telling a new story – that of a renewed commitment to better food, a leaner, meaner menu and even more valuable value. The result is a series of boldly truthful, yet always charming humblebrags. Sing it with us:
“Chili’s is back, baby, back, baby, back.”
