Showing the world that the “middle” is a wonderful place to be.

When we learned that travelers lumped Illinois in the middle (the middle of the Midwest, the middle of the country, the middle of nowhere), we didn’t shy away from it. Instead, we decided to lean into it and prove that the view from the middle can be astonishing.

And with more than a little help from Illinois’ very own Jane Lynch as our unofficial tour guide, we developed an integrated platform that infuses the state with a modern, energetic point of view as we highlight the state’s greatest hits alongside its hidden gems.

Jane Chicago :30

Jane Winter Magical :30

Jane Everything to do in Illinois :30

Jane and Friends :30

Jane Fall Illinois :30