Lengthy, legal-filled, long-term contracts? Metro and their customers are having none of it.
The world is awash in ‘yada yada’ — added taxes, surprise charges, exploding bills and plenty of other gotchas, especially in wireless service. Knowing how fiercely grounded Metro by T-Mobile is in simplicity, predictability and transparency, we knew we had to find a creative way to point out and combat all that ‘yada yada.’
Through the development of a more than catchy catchphrase guided integrated campaign, Metro is pushing off the less than transparent ways of their competitors to tout their simple, straightforward benefits. All with a wink and the signature Metro purple flair.