Having an idea is great. Having everything you need to get it done is even better.

Knowing that Michaels’ purpose is to “fuel the joy of creativity,” we looked for a way to bring that joy to life. We positioned the customers’ creativity as the driving force of the brand, while making Michaels their inspiring, knowledgeable, creative partner.

Quick insight-driven consumer journeys teamed with a bright, vibrant, textural, design system with no shortage of glitter or multicolor pom poms, show how a spark of an idea can get done with a partner that instills confidence and helps break down our barriers to creativity and self-expression.

Gallery Wall :15

Gallery Wall :06

Tree #3 :15

Tree #3 :06

Halloween House :15

Halloween House :06