Fun and surprising things happen when you combine the unexpected.

Leveraging the inherent product attributes of SweeTARTS Twisted Rainbow Ropes and Gummies Splitz combination of unexpected flavors and textures, we created a multi-media effort full of colorful blasts and sensations that engaged and challenged Gen Z’s spirit of individuality.

Gummies Splitz :15

Twisted Rainbow Ropes Pucker :15

Twisted Rainbow Ropes Pucker :06

Twisted Rainbow Ropes Brighter :15

Twisted Rainbow Ropes Brighter :06