*Footnote: In 1999, Matt and Tom lived in corporate housing in San Francisco for many months while working to crack the creative code on Amazon.com. They spent endless hours at the office working and each night would trek up the hill to their apartment, where they’d jump into more work. As their grocery receipts or anyone who happened to visit them at the time will tell you, Matt and Tom survived this period on a diet consisting of two things; a bottle of Jack Daniels and bananas.