Chicago-based agency OKRP is launching Putney, an independent Black-owned production and content studio. Putney will emphasize the hiring of BIPOC talent and aims to help brands create intentional work that better connects with their audiences. Elena Robinson,…
Ace delivers Ice Cream “Some Days” for people who paint on “Some Day.”
Posted on 07.29.22
This past Sunday – National Ice Cream Day – visitors to Millennial Park were treated with free ice cream from the Ace Hardware Ice Cream truck in flavors inspired by popular Benjamin Moore paint colors. The pop-up…
Burger King Names OKRP its US Creative Agency of Record
Posted on 04.29.22
Burger King is moving on from its longtime incumbents, selecting independent agency O’Keefe Reinhard & Paul as its creative agency of record for the U.S. market and picking Omnicom’s PHD as RBI’s media agency of record in…
We helped Ace build a song for the holidays.
Posted on 12.17.21
O’Keefe Reinhard & Paul (OKRP) had an idea to create an original holiday song for Ace Hardware by using the tools in the stores as an orchestra. The agency and Ace collaborated with Beacon Street Studios to…
The only time it’s okay to burn Thanksgiving dinner.
Posted on 11.29.21
Ace Hardware is gearing up for its annual Thanksgrilling season and encouraging consumers to take their meals to their grills instead of their ovens. The move comes as the company’s recent survey this Fall season reveals over…
