Ad Age

OKRP Says ‘Nada’ to ‘Yada Yada’ For Metro by T-Mobile

Metro by T-Mobile launched its first work from OKRP after the Chicago agency won the account in April. The company is launching a catchy “Nada Yada Yada” brand platform which aims to set Metro apart as the only prepaid phone provider without hidden fees.

“Our goal is to make Metro’s marketing unmissable,” said Matt McNulty, OKRP executive creative director. “This line, combined with the music we developed and the repetition of the phrase—in both languages—will stick in consumers’ minds.”

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